Growth Marketing Specialist / Manager

Job Summary

Seeking an experienced and creative Growth Marketing Manager to build pipeline and drive loyalty/engagement with existing and new clients. The Growth Marketing Manager will focus on database management, customer lifecycle, segmentation and campaign optimisation within a fast-moving environment.

Responsibilities

- Develop and execute comprehensive digital marketing campaigns to drive customer acquisition, engagement, and retention.
- Manage day-to-day operations of all marketing automation campaigns, including budgeting, scheduling.
- Analyse performance data and develop strategies to optimize campaigns, improve ROI and inform future activity.
- Monitor industry trends and stay up-to-date on changes and best practices in CRM and marketing automation.
- Set up and execute eDM campaigns and marketing plans that build awareness, generate engagement and drive registrations for events using Hubspot.
- Analyse lead segmentation based on preferences, needs and challenges of each customer
- Develop and execute the strategy for monitoring and improving gaps in data health and Hubspot performance.

Qualifications

- 5+ years of experience in digital marketing and/or growth marketing.
- Proven track record of strategically developing and executing successful digital marketing campaigns tailored to multiple touchpoints in the customer lifecycle.
- CRM (Hubspot experience preferable) - maintaining databases, frequent contact cleansing, building out sequences and workflows etc.
- Expert knowledge of digital marketing channels and marketing automation platforms; web, email, search, display, and social media. Hubspot, SEM Rush a plus.
- Familiarity with web analytics and optimization tools, such as Google Analytics, Wordpress, Hubspot, SEM Rush etc .
- Strong experience building out customer segmentation, customer journey mapping, A/B testing and campaign performance tracking.

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